The home of the haikulator



My Stand-up & gigs
The Coding Craftsman

The Musical!
Incredible Productions


Previous Posts

2048, a webspace odyssey As my last post was my 21...
Post 1024 - that's 210 I still have a general disd...
Dawn of the deed Well, I just did a gig and did so...
Wouldn't it be loverly? All this talk of being nic...
Remember to be nice My life is sometimes a mass of...
Group delusion You know, people will say any old s...
Months with silence How can I possibly have spent ...
The Missing Post
My last day in the office before going away to Tun...
Time after work, was mainly comprised of mowing th...

Blog Archives

October 2001
November 2001
December 2001
January 2002
February 2002
March 2002
April 2002
May 2002
June 2002
July 2002
August 2002
September 2002
October 2002
November 2002
December 2002
January 2003
February 2003
March 2003
April 2003
May 2003
June 2003
July 2003
August 2003
September 2003
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
March 2009
April 2009
May 2009
August 2009
September 2009
January 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
October 2011
December 2011
February 2012
March 2012
April 2012
May 2012
June 2012
July 2012
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
December 2013
January 2014
February 2014
March 2014
May 2014
July 2014
January 2015
February 2015
March 2015
April 2015
May 2015
June 2015
July 2015
August 2015
January 2016
February 2016
March 2016
April 2016
May 2016
July 2016
August 2017
January 2018
August 2018
September 2018

Global Domination

Locations of visitors to this page

Wednesday, November 30

Fair play
After about 3 years of asking for it, my employer has now finally started buying Fair Trade coffee. In fact, the person who was charged with making it available was so keen on the brand that they put it in a special container, labelled FREE TRADE COFFEE, which is a bit of exaggeration, since I'm sure that nobody is doing anything for free to provide Asda with its own-brand freeze dried granules.

So far, all you might have noticed in this story is that I've criticised a label. Let's rewind and look at what the label was on: a special container for the fair trade coffee. Hang on a minute... does that mean that they're also providing non fair trade coffee? Yes. They most certainly are. The person who has accepted my moral stance on coffee - that it should be fair trade - has decided that it should be an option for the coffee drinkers. Given that the other option is Nescafe, this is a bit weird.

There are two possible reasons this may have happened. It may be that there are some people in the company who demand to have a Nestle-branded freeze-dried coffee, preferably brewed in the hot tears of the mothers whose children died under Nestle's aggressive baby-formula campaign; there may even be people who like the plastic taste of their nasty coffee. Or, alternatively, perhaps the person who bought the coffee missed the point of getting it. The point is that our company could choose not to put money into the pockets of evil Nestle (Kit Kats excepted) and could also have a nicer cup of coffee for everyone. Apparently, that point was missed.

Missing the point is part of the human condition. People often do things out of habit and duty in the hope that everything will be alright. The best example of this is cargo cults. Read the link and you'll see natural human behaviour exaggerated. We're all doing these sorts of things all the time. Many of our habits come from singular experiences where we put two and two together and got a pair of parallel swan-shaped things.

In some ways, playing on human conditioning is something I'm keen on. When I'm at full strength on the stand-up stage, I use a variety of tricks to keep the audience fooled into thinking that they're having a good time, and that I'm a good entertainer. In other ways, though, it's rather sad. We humans may have minds, but we'd much rather degenerate into a selfish instinctive superstitious rabble.

So, I'm drinking the fair trade coffee with a clear conscience. In a few days I will be so far out of my comfort zone, that I won't have time to rely on my habits - maybe it will be the making of me.


Post a Comment

<< Home

All content ©2001 - 2012 Ashley Frieze