Shazam. That's the answer to that question - you point your mobile phone at the shop's speaker and capture a clip of the song. Then it's submitted to the internet and you get the title and artist of the track on your screen. This is almost a miracle. I've got theories about how you make a computer program like that. Only theories, mind. It's a brilliant tool to have. As a result, I've discovered a new artist. I bought the album which had that track on - it's actually a collection of B-sides and rarities. Subsequently, I bought the album I'm listening to, and I'm now able to enjoy something a bit different from the average music I find.
Strangely, in a world where I listen to my iPod more than the radio, I think the music played in shops, coupled with Shazam, may be more influential on the bands I discover than the charts. I don't even know what's in the charts. In fact, let's have a look:
As of 27th June - the official uk chart:
- Katy Perry - California Girls - I've heard of this Russell Brand-infected buffoon, but not of the track
- K'naan - Wavin' Flag - Football song? curry tribute act?
- Shout - Shout (with James Corden) - I've not heard the track, I'm guessing it's a football song, with the ubiquitous-as-chlamydia Corden
- Example - Kickstarts - huh?
- Eminem - Not Afraid - used to enjoy some of Eminem's stuff, not heard this
- Kylie Minogue - All The Lovers - so she's still making music then? Oh.
- Eminem - Love The Way You Like (feat. Rihanna) - Not heard this. Heard of Rihanna, whose name annoys me. I think it's the spelling
- Lady Gaga - Alejandro - sounds pretentious. I don't think I could sing or even name a Lady Gaga track I'd heard. Is she a man? Does anyone care?
- Tinie Tempah - Frisky (feat. Labrinth) - there's a lot of people featuring other people, have all artists decided to form ad-hoc combination acts to sell more records these days? No idea who or what any of this is!
- David Guetta - Gattin' Over You (feat. Chris Willis) - nope... you've lost me