The problem, my friends, is that there are people out there writing signs and instructions for Joe Public without the ability to form correct sentences or spell words correctly. Don't even start me on punctuation.
I don't know why I like words so much, but I do. I like to read them. I like to make sense of them. I love to make double-meanings from them - hence the comedy stuff. I like, at the very least, to make a single meaning of them. I am not the best proof reader that I know, but I have a natural ability to spot a lexical error. There, I think, lies my problem.
Much like the bum note sung by the amateur singer, the typographical error, especially in something which has been printed, or elevated to a customer-facing role, stands out and spoils the experience. It lessens my opinion of the writer, the company involved, and the overall quality of whatever it is attached to.
Last night saw two examples:
- Directlineholidays.co.uk - after a bit of clunky wrangling with their website, they said that "We can't find the holiday you WHERE looking for" (my capitalisation). Some computer programmer, somewhere, who has probably got to use the SQL "WHERE" clause in code, has probably accidentally put this on the screen... but do people not proof read. If their website is clunky and their spelling is unchecked, how shit are their holidays going to be? I stopped using their site. They may have lost several hundred pounds' worth of business for me. Don't even think to question my use of the apostrophe in that last sentence!
- Tesco's Paint - Tesco is not the best punctuated of people. Still, every little helps, right? In the case of their paint, which should not be used on "bear wood", perhaps a bit of spelling might also have helped? Unless there is a tree, made out of bears, I think they probably mean "bare wood".